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AccessData Signs Distribution Agreement with ARM in Middle East to Grow Cyber Security Business
Published Aug 25, 2013
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AccessData, leading provider of digital investigations, cyber security and litigation support solutions, today announced that it has signed ARM, a leading value-added distributor of cyber security and other consumer-related IT software products in Middle East and Africa. The partnership will enable AccessData to enlarge its footprint in the region and tap into the growing demand for cyber security and incident response solutions. ARM is responsible for business development and market expansion and has been contracted to build the channel partner community for AccessData, which includes recruitment, partner training, marketing support and first and second level technical support.
Simon Whitburn, Senior Vice President and General Manager at AccessData says, “Traditionally we invested in a very small number of technology partners because our heritage business in the forensics space was very niche and focused almost entirely on the law enforcement vertical. However, our operations in the Middle East now need to be driven by a larger channel. This is because the corporate sector in this region demands the capability to conduct their own in-house digital investigations, as well as in-house rapid detection and response to defend against hackers, malware and advanced persistent threats. They want the option to control their own information assurance and cyber security programs without having to resort to a third-party or divulge information to law enforcement, as the threat of cyber terrorism and breach attacks continues to grow.”
“We already have an existing channel engagement with DRS, ARM’s sister concern in South Africa and so we thought it only logical to extend the relationship to the Middle East as the company is very familiar with our highly specialized technology.”
ARM will be looking to recruit partners that are serious on developing their security portfolios, who understand networks and have experience in verticals that are important to national infrastructure, such as government, telecommunications, energy, utilities, and banking and finance. The company will direct its efforts in Saudi Arabia, UAE and Qatar which represent key growth markets for AccessData.
AccessData setup its head office in Dubai in 2010. It recently strengthened its regional capabilities with the opening of a new professional services and incident response division that will support customers who have been the subject of a security breach, as well as those who want to protect themselves from breaches and other cybercrime. The company develops proprietary and industry-leading computer & network forensics, e-discovery, legal review, cyber security and information assurance solutions. Instead of competing with other security vendors, AccessData’s technology complements the commonly used ‘signature based’ and perimeter defense technologies that are common in to most organizations’ security environments. AccessData technology delivers endpoint threat detection, comprehensive network communications analysis and automated incident response capabilities to mitigate the risk or losses associated with data breaches. AccessData security solutions are engineered to not only monitor network traffic and endpoint activity, but also record and preserve data in an immutable form to support downstream reconnaissance and litigation needs.
Robert Brown, Executive Director at ARM says, “AccessData’s forensics and cyber security solution portfolio is very unique. There are companies that compete with AccessData in the different segments, but there is no one company that goes from detection all the way to remediation and allows you to effectively use one interface to manage everything. We will focus exclusively on AccessData for at least the first year. Forensic techniques for digital investigations and incident root cause analysis are relatively new concepts in this region and hence require time and effort to educate channel and end-users and get them to start looking into these advanced capabilities. Due to the recent surge in cybercrime attacks in the region, the potential for uptake of the solution portfolio is huge and our efforts are sure to pay off in the long run.”
Posted by
VMD - [Virtual Marketing Department]
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