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Ericsson Focuses On Broadband Spurred Growth
Published Oct 5, 2009
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The debate about telecommunication’s growth in sync with a growing demand for environment friendly solutions has triggered a new wave of development.
Ericsson, the world’s leading provider of services and equipment to operators, has pioneered the concept of mobile led growth in a responsible way.
There is so much traffic growing on in the networks that operators are running out of the regular spectrum users utilize to talk, says Jeremy Foster, Marketing Director, Market Unit Middle East, Ericsson.
Foster was addressing the attendees at the two day Middle East Spectrum Conference in Oman that opened on Tuesday.
The event, which discusses the frequency spectrum as a natural resource with social, economic and cultural significance around the world, witnesses the participation of industry experts, government, regulators and consultants from the region.
The discussion about the opportunities to provide more frequency for the use of public communication, such as mobile services, was one of the focal points at the conference. At the event, Ericsson’s participation focused on two topics: The decommissioning of old radio equipment and how much bandwidth or LTE will be in demand in the future.
Being environmentally friendly is good for business, argues Foster who explained that one way for the industry to reduce the amount of equipment that gets wasted is by providing a little bit more frequencies so that the industry will not have such big need for equipment in the market place.
Foster’s“Ecology Management in Ericsson” presentation focused on Ericsson’s effective end of life strategies that enable the organization to take producer responsibility globally.
Foster’s Waste Electrical and Electronic Equipment discussion dwelled on how do industry players go about without destroying equipment so that they can recover pieces and recycle them.
“Providing more frequency can help deal with the problem of waste,” he said.
Reduced mining, less e-waste dumping, and less energy from nonrenewable sources are all environmental benefits from a sustainable flow, concluded Foster.
During his presentation called “LTE, harmonization and benefits to end consumers,” Foster stressed that broadband benefits society, individuals, enterprises and governments asserting the shift by governments in the region to have broadband as priority.
Focusing on bandwidth in his presentation, Foster said: There is a lot of discussion that frequency bands are harmonized with the rest of the world so that mobile users traveling from one country to another can work and the equipment costs are cheaper.
We see a dramatic ongoing demand for bandwidth, which is triggered by the growth of mobile broadband.
In order to meet this demand there is a need for spectrum from inside LTE, explained Foster. 2* 20 MHz carriers will enhance the user experience further, he said.
In his presentation he made the prediction that some 80 per cent of broadband subscriptions will be mobile by 2013.
For more information, visit: www.ericsson.com or www.ericsson.mobi.
For Further Information, Please Contact:
Hani Iskandarani
Prleaders Co.
Phone: +965 9 788 2060
E-mail: hani.iskandarani@prleaders.com
Posted by
VMD - [Virtual Marketing Department]
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