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New Products Set to Boost Sales at Gitex Shopper 2013
Published Oct 3, 2013
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With several new flagship product announcements from technology giants Samsung, LG, Nokia, BlackBerry and HTC made a few weeks before Gitex Shopper 2013, Jacky’s Electronics - the UAE’s leading multi-brand consumer electronics retailer - is expecting these new products to become huge crowd-drawers that will translate into better sales than last year.
“Over the years, the UAE has become among the first markets to receive the latest products from major technology brands,” said Ashish Panjabi, COO of Jacky’s Electronics. “This shows how important this region is to their overall strategic plan.
“With new products such as Samsung Galaxy Note 3, HTC One Mini, Nokia Lumia 925 and Lumia 1020, LG G2 and BlackBerry Z30, we are optimistic these will bring more visitors to Gitex Shopper. In addition, we will also see Samsung enter the wearable technology space with the launch of the Galaxy Gear smart watch,” he added.
Jacky’s will also display new products in the TV segment including ultra-high definition (UHD) TVs, a new trend from Samsung and LG, which has four times more detail than conventional high definition (HD) TVs. Most of UHD TVs come with internet capabilities for more flexibility in terms of content sources from smartphone, tablet, home PC or internet streaming.
Other trends to be showcased at Gitex Shopper include several laptop brands such as HP, Lenovo, Acer, Dell, Apple, Asus and Samsung powered by the new Intel Haswell processor, which has been specifically designed for Windows 8.1 and has helped optimise battery life. A variety of convertibles, hybrids and detachable screen laptops will also increase this year as most brands look to innovate on their touchscreen-enabled laptops.
The company is also optimistic that tablets will continue to do well especially with the growth in the Android ecosystem for better overall experience for its users. On the other hand, the new iOS 7 and its enhanced productivity will also bring better sales for iPad. Intel-powered tablets will also be available this year in a variety of brands. For consumers who are starting to move to ‘phablets’ or smartphones with larger screen sizes of 5 to 6 inches, several options will be available this year from brands such as Samsung, Lenovo and Huawei.
Taking place from 5 - 12 October 2013 at the Dubai World Trade Centre, Jacky’s Electronics is also aiming to surpass its Gitex Shopper sales projections through aggressive bundle offers and promotions that will surely provide a whole new shopping experience. As the exhibition’s biggest retailer, Jacky’s Electronics is offering customers its exclusive 3-easy-step shopping dubbed as ‘Select, Pay & Collect’.
“This year, we are maintaining the souq type atmosphere that the event is known for, yet providing loyal customers with improved shopping experience. The 3-easy-step shopping concept, which we first introduced at Gitex Shopper Spring Edition, will allow quick turnaround and smooth flow of customers,” added Panjabi.
In the first step, customers can ‘Select’ the product they want from dedicated category and product stands where they can get hands-on experience of products. The stands have been optimised to ensure attractive and accessible displays.
In the ‘Pay’ step, customers can proceed to any of the 32 dedicated cashier sections across the halls that provide customers with more convenient payment procedures. At the ‘Collect’ stage, customers can then proceed to dedicated delivery points for TV, digital cameras, mobile phones, tablets and notebooks where all purchases and bundled products can be collected. This will enable customers to walk freely around the hall and pick up their goods only when they decide to exit the venue.
The company also partnered with several leading banks in the UAE to provide 0% instalment payment plans during Gitex. Live updates will be tweeted as prices and offers might change throughout the 8-day event. To find out about the best offers available from Jacky’s Electronics, follow Jacky’s Twitter – www.twitter.com/jackysuae/ or check Jacky’s Facebook page – www.facebook.com/jackysuae/ regularly for promo updates.
Posted by
VMD - [Virtual Marketing Department]
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