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Du Leads The Market With The UAE’s Lowest International Calling Rates
Published Oct 7, 2009
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Setting the UAE standard for affordable international calling, du is bringing its Pay as you Go® mobile customers exceptionally low off peak rates as a special offer.
For just AED 1/min (1.67fils/sec) , du subscribers can call friends and family in India, Bangladesh, the Philippines, Qatar, Saudi Arabia and the USA during Nights and Afternoons as well as all day and night on Fridays.
Those with loved ones in Pakistan, Egypt, Sri Lanka, Syria and the UK will enjoy a rate of just AED 1.25/min (2.08 fils/sec) for the same off peak periods.
Best of all, du Pay as you Go® customers who recharge with WoW ‘more international’ credit will receive an additional bonus of up to 60%, meaning rates can effectively be as low as 0.63AED/min (1.05 fils/sec)!
Customers opting for this promotion do not have any increases in their other call rates and true to the du promise, all their international calls are charged by the second.
“This special promotion gives our prepaid mobile customers amazing value with market leading off peak rates to top international destinations,” said Farid Faraidooni, EVP Commercial, du.
“With rates as low as 1.67 fils per second, or 1 AED per minute, off peak international calling has never been more affordable or convenient in the UAE. Plus, with no monthly or activation fees, customers can start talking and saving right away”.
Afternoon periods extend from 2:00 p.m. to 4:00 p.m. and Night periods from 9 p.m. to 7 a.m. on weekdays. On Fridays, customers will enjoy du’s special rates all day and throughout the night. To take advantage of the best international off peak rates in the country, du customers can simply call 135 from their du line and choose option 6 and then option 2.
For further information on du’s off peak international calling offer, customers are invited to visit www.du.ae.
‘Off-Peak Calling Offer’ at-a-glance:
• Off peak time periods: 2:00 p.m. to 4:00 p.m. and 9 p.m. to 7 a.m. on weekdays; 24 hours on Fridays.
• To access this offer, du customers dial 135 from a du line and choose option 6.
• No activation or monthly fees.
• Offer available for a limited time only.
du’s recent initiatives
du’s recent initiatives include the WoW recharge promotion, offering Pay as you Go® customers up to a 60% bonus on ‘more international’ recharges and up to a 30% bonus on ‘more credit’ recharges.
The promotion also gives customers 30 days’ validity on every ‘more credit’ and ‘more international’ recharge and a 5% bonus on ‘more time’ recharges with unlimited validity.
In addition, du is currently promoting its exciting ‘SMS Gold Challenge’ trivia contest which gives mobile users the chance to win up to nine kilograms of gold.
Many instant, daily and weekly winners have already taken home glittering prizes in this exciting, interactive contest.
For further information, visit www.du.ae.
For further information, Please Contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
E-mail: saugat.chatterjee@du.ae
Souraya Dally
Manning, Selvage & Lee
Tel: +971 4 3676170
Mobile: +971 55 495 6488
Fax: +971 4 367 2615
E-mail: souraya.dally@dubai.mslpr.com
Posted by
VMD - [Virtual Marketing Department]
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