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Alarming Internet Threat Levels Affecting Middle East Business

Published Oct 13, 2013

Trend Micro Incorporated, a global virtualization and cloud security leader, will release its finding on the greatest IT security threat to business in the MENA region at GITEX 2013.

The company will also demonstrate its wide range of security solutions for global and regional business at the exhibition. Advanced threat detection, real-time intelligence, adaptive protection, and rapid response needed to combat targeted network attacks and Advanced Persistent Threats (APTs) will also be demonstrated.

“In this region, business and social interaction over the Web is growing exponentially. Unfortunately, criminal activity is big business and growing at a faster rate, with new Malware being released every few seconds. The threat landscape has gravely changed, and Trend Micro is fortunately uniquely positioned to respond to that threat,” commented Ihab Moawad, Vice President, Trend Micro, Mediterranean, Middle East & Africa.

Visitors to the event will also hear how Trend Micro’s innovative ‘Smart Protection Network,’ a client-cloud solution identifies and responds to the next-generation web threats that are here today.

Another focus area for Trend will be Deep Discovery - this specialized network security uniquely detects and identifies evasive threats in real-time, then provides the in-depth analysis and actionable intelligence organization needed to protect them. Deep Discovery is at the core of the Trend Micro Custom Defense solution, a complete network security strategy to detect, analyze, adapt, and respond to attackers.

Also, as more and more consumers invest in smartphones, tablets, and other web-enabled mobile devices, enterprises of all sizes are being confronted and challenged by employees

who want to use these same devices for full access to their professional lives, in addition to their personal ones. This trend, the “consumerization” of enterprise mobility, represents a

formidable challenge as well as a great opportunity for organizations. Visitors can learn how to harness the power inherent in consumerization and exploit its obvious benefit while trying to manage its potential hazards.

In addition to demonstrating its products and services, the security vendor will be looking to enhance its relationships with both its partners and resellers. Trend Micro is a 100% channel focused sales organization and will promote the products, services and tools available that help resellers profitably support their customers.

As SME’s plays a crucial role in driving the growth of this region, Trend Micro tackles these small business security issues with Worry-Free Business Security solutions – easy-to-use and cost-effective solutions that are specifically designed for small businesses.

These products offer effective security with simple management and low resource requirements allowing small businesses to focus on running their business instead of their security.

Potential customers and visitors will be educated on specific solutions that support enterprises of all sizes,by senior managers and technology experts present from Trend Micro’s regional and global operations.

GITEX is taking place at Dubai International Conference and Exhibition Centre (DICEC) from 20 to 24 October 2013. As part of GITEX 2013, Trend Micro can be found at Hall 2, stand B2-2.



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