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Panasonic Wiring Devices First Across GCC To Receive Emirates Quality Marking
Published Nov 26, 2013
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Panasonic has become the first brand in wiring devices to receive the Emirates Quality Mark, demonstrating the company’s commitment to product excellence and customer safety.
Panasonic has been aiming for the full scale development of its electrical construction materials businesses such as wiring devices in markets having potential for medium and long-term growth like the Middle East and Africa and this certification further authenticates Panasonic’s wiring devices.
Implemented by the Emirates Authority for Standardization and Metrology (ESMA), Emirates Quality Mark certification includes a rigorous process that ensures imported and locally-produced products meet strict UAE, GCC, and international standards.
The process includes a thorough check of product quality and conformity to the International Electrotechnical Commission (IEC) standards. ESMA certification enables companies to use the Emirates Mark of Conformity on their certified products.
ESMA Director General E. Mohammed Saleh Badri awarded the certification to Mr Maeda Tatsuo, General Manager, Eco Solutions Department, Panasonic Marketing Middle East & Africa. The ceremony was attended by Mr Mansoor Haidari, Assistant General Manager of Advance Establishment, the UAE distributor for Panasonic wiring devices.
Commenting on the prestigious certification, Mr Maeda said, “With a positive outlook in Middle East construction industry due to investments from across the world, utmost safety of the residents is imperative and this is a well thought off directive by the government. The certification process involves a thorough check of product quality from raw materials to finished product stage and it is commendable that Panasonic wiring products have been rated among the best in the market for product excellence and customer safety. This ESMA – EQM certification opens up new avenues, giving Panasonic a competitive edge to work with government and private projects in UAE & other parts of GCC”.
EQM certification is accepted by member of GCC council like Qatar, Oman etc.
Recently, Panasonic signed a share purchase agreement for Turkish Wiring Device maker VIKO to achieve the goal of “Winning No: 1 Global market share in 2018, aligning with Panasonic’s 100th anniversary of its foundation.
Commenting on awarding the certification, Mr E. Mohammed Saleh Badri, Director General, ESMA, said: “ESMA has been responsible for regulating various products with the latest addition being the wiring devices. As per the new regulation, it is mandatory to have ESMA’s ECAS or EQM certification. Panasonic’s products have complied with our certification requirements and can be considered safe for use. As the first brand to receive the Emirates Quality Mark, Panasonic’s strict standards have raised the bar for wiring devices across the GCC”.
Product quality is an essential part of Panasonic’s management philosophy, embodied in the company’s code of conduct and overseen by chief quality officers who are responsible for the company’s quality assurance system.
Panasonic’s wiring devices are distributed by Advance Establishment for Lighting & Electricals in UAE. Founded in 1998 as an EASA Group subsidiary ( a Kuwaiti group), Advance Establishment’s countrywide distribution network offers a complete range of Panasonic wiring devices, including BS and A&C type switches and sockets.
For more information about ESMA, please visit: www.esma.gov.ae
Posted by
VMD - [Virtual Marketing Department]
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