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Wataniya Maldives is Now Ooredoo
Published Dec 25, 2013
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Wataniya Maldives today announced that it is the first operating company in Asia to transform into Ooredoo, adopting the new global brand of the Ooredoo group.
By adopting the brand, Ooredoo Maldives is demonstrating the strength of its connection with its customers and is showcasing the incredible range of services available to people and businesses in the Maldives.
The brand launch event was inaugurated by Hon. Ameen Ibrahim, Minister of Transport and Communications, and Dr Nasser Marafih, Group CEO of Ooredoo. The event, which was broadcast live across the Maldives, was also attended by key officials and stakeholders of the company, along with senior community representatives.
Dr. Nasser Marafih, Group CEO, Ooredoo, said: “We welcome our customers in the Maldives into the new world of Ooredoo. Ooredoo is a community-focused brand and we are committed to bringing our promise of human growth to our customers across the country. We strive to improve lives through mobile technology and we will be sharing the benefits of life changing initiatives with our Maldivian customers. Our Maldives operation is our first operation in Asia to become one with our global identity, and this underlines how committed we are to this market.”
Ooredoo symbolizes the company’s drive to support customers’ aspirations through mobile technology. Ooredoo has delivered a major network upgrade in the Maldives this year, launching the first and fastest-ever 4G network in April 2013, as part of a series of major enhancements planned for customers.
Haroon Shahul Hameed, CEO, Ooredoo Maldives, said: “This is a proud and historic day for the Maldives. We are hosting the Asian launch of the new brand of the world’s fastest-growing communications company, and promising our customers that they will enjoy a world-class range of life-enriching services in the months and years ahead. We believe that our services transform people’s lives, and we will use the energy of our new Ooredoo identity to make a real difference in our community.”
In addition to focusing its efforts on enhancing the customer experience with the introduction of a revamped portfolio of services, a new website with online account management and the opening of the Ooredoo experience centre, Ooredoo will continue to build upon the company’s proud tradition of supporting community initiatives in the Maldives. Ooredoo has a number of on-going international partnerships in place set to add value in the country, including its relationship with the Leo Messi Foundation, which has seen the company bring mobile health clinics to towns and villages in Indonesia. Ooredoo global brand ambassador and football hero Lionel ‘Leo’ Messi will be featured in the advertising campaign for the launch with the headline ‘Your world just got better’.
Ooredoo officially announced the rebrand on 25 February 2013 at the GSMA Mobile World Congress 2013 in Barcelona, Spain. The new brand is being adopted by Ooredoo companies across its footprint throughout 2013 and 2014, and has received international recognition with a series of awards at major global events. The company was recently named “Best Mobile Operator” at the World Communication Awards.
Posted by
VMD - [Virtual Marketing Department]
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