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BT Named a Leader in the IDC Marketscape: Worldwide Telecom Service Provider Market
Published Feb 23, 2014
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BT announced it was named a "leader" in the IDC MarketScape: Worldwide Telecom Service Provider 2013 Vendor Assessment.
In the IDC MarketScape report, it is noted how BT was one of the first telcos to recognise the importance of convergence with IT and continues to focus on innovation to move beyond connectivity. More specifically, the IDC MarketScape highlights BT's strengths in the following key areas:
> Strong global brand: “BT has developed a strong global brand name and has done a great job moving beyond telco limitation.”
> Cloud portfolio: “BT has a smart, concise, and efficiently segmented portfolio of cloud and datacentre services, under BT Compute.”
> Leading in emerging growth sectors: “BT has become a leading global provider in key emerging growth sectors, including unified communications (UC), and is a primary provider in managed video services and IP voice.”
> Strong in security: “With BT Assure, BT has also established a strong security services practice.”
> Strong IT business: “Most importantly, BT has developed a strong IT business, with a core portfolio that includes consulting and professional services, as well as a centralized core of global account management team and supporting specialists that is perhaps the best in the business.”
> Managed mobility and applications management: “BT has done a good job building up its managed mobility and enterprise applications management portfolio.”
Over the past 12 months, BT has launched numerous new offerings and service enhancements to its already broad portfolio of services. According to Courtney Munroe, GVP WW Telecommunications IDC, "BT has always been forward looking. It has embraced the challenge of meeting MNC requirements and has invested significantly during 2013 in expanding its regional assets, particularly in the Asia Pacific region and Brazil. This shows that BT continues its efforts to diversify its revenue base and to build on success in winning contracts also outside of Europe."
Luis Alvarez, chief executive BT Global Services, said: "We are proud to be named as a worldwide leader by the IDC MarketScape just two months after achieving a leadership position in the Asia Pacific ‘next-generation telcos’ IDC Marketscape. We don't sell networks - we sell what our customers can do with them. The IDC MarketScape reports encourage us to continue on that path. It validates our investments in innovation and in people. We will build further on our long standing collaboration with our customers and engage with them with new and even better services wherever they invest to expand.”
This IDC MarketScape represents a vendor assessment of the 2013 telco ICT services market using the IDC MarketScape model. This assessment covers 11 key telecom service providers (SPs) on a worldwide basis. The assessment is based on current and future capabilities with a view of presenting the most comprehensive view of enterprise requirements.
To view the excerpt of the report: http://www.globalservices.bt.com/uk/en/awards/idc_marketscape_2013
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
Posted by
VMD - [Virtual Marketing Department]
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