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LG Debuts Solar-Powered Cellphone
Published Oct 15, 2009
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LG has taken its commitment to being green a step further by announcing a new touchscreen cellphone that can be recharged using the power of sunlight.
The LG GD510 - or Pop - has a solar-battery cover that uses sunlight to charge the phone, providing up to 2 minutes and 15 seconds of talk time with ten minutes under the sun. The cover however will be sold as an optional accessory once the phone becomes available in Europe later this month. Scheduled launch dates for other markets still remain unconfirmed.
LG's Pop is free from toxic chemicals such as polyvinyl chloride (PVC), BFR (brominated flame retardants) and CFR (chlorinated flame retardants) by almost up to 99.9%. It claims to be the smallest 3" full touchscreen phone in the market today, with a host of multimedia features onboard including a 3 megapixel camera, an MP3 player and web browser.
"We at LG have successfully reduced 2.1-million tons of greenhouse gas emissions in the first half of 2009 through greater energy efficiency and improved manufacturing processes," said Dr. Skott Ahn, president and CEO of LG Electronics Mobile Communications Company.
"By 2012, LG plans to reduce the amount of greenhouse gases emitted by our products to a level 15 percent lower than 2007 by enhancing the energy efficiency of our main products," added Dr. Ahn. "We will continue our role as a socially responsible leader in the mobile industry."
The company has been slammed by environmental activists Greenpeace for "backtracking on its commitment to have all its products free of PVC and BFRs by the end of 2010."
LG's ranking has come down from an admirable 4th place to 11th in the updated Greenpeace Guide to Greener Electronics because it has only committed to its mobile phones being free of toxic substances such as PVC and BFRs from 2010, while the timeline for eliminating them in TVs and monitors has been delayed until 2012.
Posted by
VMD - [Virtual Marketing Department]
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