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Canon Takes You Closer To The Detail With The Wide-Angle Super Zoom Powershot SX20 IS
Published Oct 19, 2009
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Canon Middle East today announces the new PowerShot SX20 IS – a digital compact camera with a 20x wide-angle super zoom lens – enabling photo enthusiasts to get closer to their chosen subject.
The Canon PowerShot SX20 IS’s 2.5 inch vari-angle PureColor LCD display coupled with the full manual controls will allow photographers an even greater range of creative options. The versatile camera, a successor to the SX10 IS, now features HD video (720p) to ensure you capture video in the sharpest detail.
The PowerShot SX20 IS has a 20x wide-angle (28mm) optical zoom which zooms from 28mm to 560mm giving excellent flexibility with composition. The lens features both an Ultrasonic Motor (USM) and a Voice Coil Motor (VCM) for fast, silent focus and zooming – making the camera unobtrusive and easy-to-use, whether shooting stills or video footage. Combined with a wide-angle view the camera is ideal for shooting wildlife photography or sports events.
A 12.1 Megapixel image sensor is capable of capturing each moment in incredible detail, with DIGIC 4 image processing for high image quality, responsive operation and advanced noise reduction. Shots are enhanced by optical Image Stabiliser (IS) technology, which helps reduce camera shake and image blur. This gives users a 4-stop advantage when it comes to shooting in low-light conditions – making the camera easy to use indoors or at night without resorting to flash.
Creative freedom meets high definition video
To help users make the most of these creative possibilities, the PowerShot SX20 IS includes a vari-angle 2.5 inch PureColor VA LCD display, which can be used in a wide variety of shooting situations from macro level to street photography – giving photographers maximum flexibility when framing their shots.
The LCD display is useful when shooting high definition video too. The PowerShot SX20 IS can record HD video at 720p resolution and includes a dedicated movie button for instant access to movies in still mode and instant stills shooting during movie recording. The inclusion of an HDMI mini port makes it easy to playback footage on compatible TVs. The all-digital HDMI connection offers numerous benefits, including an incredible level of picture detail and reproduction of the PowerShot SX20 IS’s CD-quality stereo sound.
Advanced features, maximum ease of use
More experienced users can also choose to use their own preferred presets or even opt for full manual control, making the PowerShot SX20 IS an excellent all-rounder for all levels of photography experience.
To make the PowerShot SX20 IS as easy-to-use as possible, it features an enhanced version of Canon’s Smart Auto Mode with Scene Detection Technology. This automatically detects faces, distance, motion, colour and brightness in the frame, with the camera selecting from one of 22 scene variables to optimise settings for the best results.
Face Detection, Face Self-Timer and Auto Red-Eye Correction make shooting even easier. Additionally, the PowerShot SX20 IS combats blur with Motion Detection Technology and Servo AF/AE, which enables users to select a subject in the frame while the camera continually adjusts focus and exposure. Continuous Shooting AF adjusts auto focus between shots – so users can capture action with clarity – ideal for shooting birds in flight, or high-octane sporting action.
Users will also benefit from helpful Hints & Tips incorporated within the user interface. Short descriptions of functions simplify the interaction with the camera and encourage the user to explore the features - thereby taking better shots.
In addition, the PowerShot SX20 IS includes an enhanced version of i-Contrast: Canon’s Intelligent Contrast Correction technology, which is ideal for shooting in difficult lighting situations. i-Contrast optimises the dynamic range to prevent highlight blowout, while retaining shadow detail. This makes it ideal for use with outdoor portraits, for example, where extremes of shadow and sun can make creating balanced images difficult.
The PowerShot SX20 IS has a built-in hot shoe that enables it to be used with a range of optional accessories including Speedlite EX flashes (including 270EX, 220EX, 430EX II, 580EX II) as well as the Speedlite Transmitter ST-E2 and Off-Camera Shoe Cord OC-E3.
Owners of the PowerShot SX20 IS are entitled to free membership of CANON iMAGE GATEWAY, an online photo sharing service. Users can take advantage of great new features like the increase in storage capacity to 2GB in October, allowing the upload and sharing of hundreds of high-quality images. Friends and family can also enjoy viewing your online photo albums from their mobile phones with the new mobile phone browsing feature. In addition, owners of Canon PIXMA inkjet printers can now create, share and print images from their photo album using the new PIXMA Album Printing feature.
CANON iMAGE GATEWAY is the ideal site for Canon users to share high-quality and memorable photos and video with family and friends.
Canon Contact:
Munther Ayache
Marketing Department
Canon Middle East FZ-LLC
Tel: + 971 4 3915050
Direct: + 971 4 3915337
Fax: + 971 4 3916715
e-mail: munther.ayache@canon-me.com
Agency Contact:
Ghina Chaaban
d’pr
Tel: +971 4 323 3668
email: ghina@d-pr.ae
Posted by
VMD - [Virtual Marketing Department]
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