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ESET Revamps Middle East Partner Program for 2015 to Increase Visibility into Program Benefits and Requirements
Published Feb 8, 2015
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A year after the successful introduction of the 'ESET Partner Program' specifically tailored for the Middle East, the security solutions vendor has overhauled this program to 'streamline partner evaluation' and drive channel revenues. In addition to giving partners increased visibility into the benefits and requirements of each of the program's three partner levels, the changes aim to ensure that partners avail of ESET's many technical and sales training tools.
“The high volume of cyber threats in the Middle East makes this a high growth potential market for ESET and its partners,” said Pradeesh VS, General Manager at ESET Middle East. “We have paid close attention to partner feedback and enhanced our partner program accordingly. Most importantly, we have further increased transparency by making our categorization criteria and benefits instantly clear. This enables our partners to know the program inside out and thus reap the maximum benefit of their membership.”
A major update to the program is the introduction of the partner evaluation card which is used to clearly and effectively evaluate the performance of partners. According to this system, partners are graded on four criteria- revenue, renewal rate, loyalty advantage and the presence of an ESET certified tech specialist. To score points for the renewal rate and loyalty advantage parameters, partners should acheive a minium renewal rate of 80% and should have a business relationship of over five years with ESET respectively.
ESET is set to launch the latest versions of the products in its business portfolio in Q1, 2015. To educate partners about the full set of features and capabilites of these solutions, the security vendor will conduct classroom and online training sessions. These will be followed with new ESET certifications which will ensure that qualified partners are recognized and rewarded.
“ESET's partner program has aided us to achieve the utmost level of recognition in the market, be it in terms of market share or revenue. The program has supported us on various levels by organizing events, trainings and workshops. With numerous certifications, our engineers are trained and have become experts which has enabled us to design and provide the right solution and simultaneously educate our customers in an impeccable manner,” commented Rahul Dhar, Regional Sales Manager at Tech Forte Systems, a member of the ESET Partner Program. “ESET has specifically designed an incentive program which keeps partners motivated and makes sure that they are rewarded for their hard work. Overall, the program benefits not only ESET but also its resellers by helping them grow their market position and of course succeed.”
Launched in the region in January 2014, the ESET Partner Program in the Middle East extends on the company's global partner program with region specific criteria and incentivises ESET's partners with attractive discounts, rebates and marketing collateral, while ensuring that they have access to the best possible trainings and support. In the first year alone, the program received an overwhelmingly postive reception with the large majority of ESET partners having registered.
Posted by
VMD - [Virtual Marketing Department]
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