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ASUS Launches its Transformer Book Chi in Egypt

Published Jun 15, 2015

ASUS (www.asus.com), the leading brand in innovation, announced today the release of its Transformer Book, Chi to the Egyptian market. The detachable 2-in-1 device seamlessly transforms from a powerful laptop to a razor-thin Windows 8.1 tablet. Chi, as the world’s thinnest 2-in-1 device is the new standard for design innovation, underscoring ASUS’ commitment to bringing best in class products to the market and is available now in Egypt.

Wael Abo Bakr, Notebook Country Product Manager, ASUS Egypt commented by saying, “As the world’s thinnest 2-in1 device, ASUS’ Transformer Book Chi is a real breakthrough in innovation. It is perfect for both work and play, delivering a powerful laptop and razor-thin tablet in one device. Chi delivers outstanding performance, while the transformation into a razor-thin tablet gives users the ultimate mobility.”

Ideal for everyday computing, Chi guarantees exceptional performance, coming equipped with the latest Intel Core M processor and 8GB RAM. The extremely power-efficient Intel Core M processer gives users nearly all day battery life without sacrificing performance and runs a full Windows 8.1 version. Chi is characterized by it razor-thin profile (7.6 mm) and silent running mode, made possible by its fan-less design. The ultra-light body, weighing only 720 grams as a tablet and 1.44 kilograms in total when docked completes its slim form factor.

The instant and seamless transformation between powerful laptop and razor-thin tablet is made possible by a unique magnetic hinge mechanism. Easy to lock and detach, it ensures secure, reliable docking. Chi also comes equipped with a wireless dock connected via Bluetooth technology that connects to the device within 5 meters.

Crafted Beauty and Stunning Display

The precision-crafted all-aluminum design adds unprecedented sophistication and elegance to Chi’s 2-in-1 form with diamond-cut edges adding eye-catching highlights, resulting in a distinctively stylish exterior.


Chi uses in-plane switching (IPS) displays enhanced with ASUS TruVivid technology for wide viewing angles. This produces stunning high resolution WQHD (2560 x 1440) for amazing clarity and superior brightness and richer more vivid displays.

UX305 – ASUS’ Upcoming ZenBook

The Transformer Book Chi is the newest addition of an impressive line of products set to be launched in Egypt including the upcoming UX305, the latest ultrabook in ASUS’ widely popular ZenBook line. Winner of 3 prestigious design awards (2015 CES Innovation Awards, iF Design Award, and the Good Design Award 2014), the ZenBook UX305 is the epitome of elegant and cutting-edge design. Remarkably slim and light, it is the world’s thinnest 13.3 inch notebook at 1.23 cm. The ZenBook UX305 packs tremendous power and robust specs into its thin form, shipping with the latest Intel Core M processor, 8GB fast memory and offers up to 10 hours of battery life to keep you productive for longer. The 178 degree wide viewing angle screen and anti-glare coatings brings images to life with greater depth and vibrancy while its premium matte-looking etched finish and signature concentric circle pattern completes its stunning look.

ROG G751 – The Choice of Champions

ASUS consistently offers gamers the latest in power and high performance gaming machines through its highly successful Republic of Gamers (ROG) brand. This trend continues with the choice of champions and king of all gaming machines, the monstrous ROG G751. A true revolution in gaming, the ROG G751 comes equipped with an Intel Core i7 processor to deliver outstanding performance and features the latest enthusiast-grade NVIDIA GeForce GTX980M graphics card for sharp, vivid images. Its remarkable performance is further enhanced thanks to ASUS’ exclusive TurboMaster technology, allowing you to overclock the GPU for unprecedented gaming performance. ROG AudioWizard and onboard headphone amplifier deliver an enhanced audio experience.

The ROG G751 demonstrates exceptional thermal efficiency with minimal noise due to an upgraded intelligent cooling system. Intelligent dual fans expel hot air via rear vents, keeping CPU and GPU temperatures low for guaranteed stability even when overclocking.

Especially designed for gamers, the ROG G751 has dedicated keys for instant access to Steam and one-click gameplay recording, letting you share memorable gaming moments with friends around the world. The seamless one-piece chiclet keyboard is ergonomically-angled for user comfort, making it ideal for marathon gaming sessions. Keys have an adjustable backlight that glows red in the dark and have specially-marked WASD cursor keys. To complement the comfortable keyboard, the ROG G751 has a matte, anti-glare IPS display with wide 178-degree viewing angles for minimal color shift even when viewed from extreme angles.

Tablets to Suit Your Every Need

From functional to fashionable and with a host of standout features, ASUS offers a remarkable range of tablets to suit your every need. The all in one Fonepad 7 FE171 is both a handy tablet, dual sim smartphone and 8 megapixel camera that fits in the palm of your hand. An ultra slim 7.9 mm, the feather light ASUS Fonepad 7 FE171 weighs only 280 grams. Its unique bezel design fits perfectly in one hand while the portable Android tablet offers full 3G phone functionality. Boasting a powerful Intel processor, the Fonepad 7 FE171 can easily handle multiple tasks and delivers up to 11.5 hours of web surfing and video playback.

The chic and stylish MeMO Pad 7 ME572 stands out from the crowd with its fashion-inspired clutch bag design. Powerful and beautiful, functional yet fashionable, the MeMO Pad 7 ME572 packs a host of impressive specs in its elegant form including a crystal clear display, Zen UI next generation user-friendly interface, 5 pixel rear camera with auto focus and video recording. The Android tablet also comes with 2G memory and an Intel Atom quad-core that delivers 11 hours of battery life.

Adopting the pioneering ASUS Zen concept and following on the heels of the company’s successful tablets in the market is the highly anticipated ZenPad. Uniquely beautiful in design, the ZenPad tablet is set to feature a stunning IPS screen, giving users crisp clear photos and videos, Zen UI next generation user-friendly interface for an immersive entertainment experience, all in a luxurious slim and light form factor. Its changeable back cover adds a sense of flair by letting users change it to suit their mood. Equipped with the newly released Intel Atom x3 processor (SoFIA) and packed with smart functionality, the ZenPad is sure to be a standout in both design and performance, bringing users a remarkable new tablet experience.

The Transformer Book Chi is available now at CompuMe and Computer Shop stores. The Fonepad 7 FE171, MeMO Pad 7 ME572 are also available in stores across Egypt, while the ZenBook UX305, ROG G751, and ZenPad will soon be launched. For more information please visit, www.asus.com or www.facebook.com/asus.eg

ASUS (www.asus.com), the leading brand in innovation, announced today the release of its Transformer Book, Chi to the Egyptian market. The detachable 2-in-1 device seamlessly transforms from a powerful laptop to a razor-thin Windows 8.1 tablet. Chi, as the world’s thinnest 2-in-1 device is the new standard for design innovation, underscoring ASUS’ commitment to bringing best in class products to the market and is available now in Egypt.

Wael Abo Bakr, Notebook Country Product Manager, ASUS Egypt commented by saying, “As the world’s thinnest 2-in1 device, ASUS’ Transformer Book Chi is a real breakthrough in innovation. It is perfect for both work and play, delivering a powerful laptop and razor-thin tablet in one device. Chi delivers outstanding performance, while the transformation into a razor-thin tablet gives users the ultimate mobility.”

Ideal for everyday computing, Chi guarantees exceptional performance, coming equipped with the latest Intel Core M processor and 8GB RAM. The extremely power-efficient Intel Core M processer gives users nearly all day battery life without sacrificing performance and runs a full Windows 8.1 version. Chi is characterized by it razor-thin profile (7.6 mm) and silent running mode, made possible by its fan-less design. The ultra-light body, weighing only 720 grams as a tablet and 1.44 kilograms in total when docked completes its slim form factor.

The instant and seamless transformation between powerful laptop and razor-thin tablet is made possible by a unique magnetic hinge mechanism. Easy to lock and detach, it ensures secure, reliable docking. Chi also comes equipped with a wireless dock connected via Bluetooth technology that connects to the device within 5 meters.

Crafted Beauty and Stunning Display

The precision-crafted all-aluminum design adds unprecedented sophistication and elegance to Chi’s 2-in-1 form with diamond-cut edges adding eye-catching highlights, resulting in a distinctively stylish exterior.


Chi uses in-plane switching (IPS) displays enhanced with ASUS TruVivid technology for wide viewing angles. This produces stunning high resolution WQHD (2560 x 1440) for amazing clarity and superior brightness and richer more vivid displays.

UX305 – ASUS’ Upcoming ZenBook

The Transformer Book Chi is the newest addition of an impressive line of products set to be launched in Egypt including the upcoming UX305, the latest ultrabook in ASUS’ widely popular ZenBook line. Winner of 3 prestigious design awards (2015 CES Innovation Awards, iF Design Award, and the Good Design Award 2014), the ZenBook UX305 is the epitome of elegant and cutting-edge design. Remarkably slim and light, it is the world’s thinnest 13.3 inch notebook at 1.23 cm. The ZenBook UX305 packs tremendous power and robust specs into its thin form, shipping with the latest Intel Core M processor, 8GB fast memory and offers up to 10 hours of battery life to keep you productive for longer. The 178 degree wide viewing angle screen and anti-glare coatings brings images to life with greater depth and vibrancy while its premium matte-looking etched finish and signature concentric circle pattern completes its stunning look.

ROG G751 – The Choice of Champions

ASUS consistently offers gamers the latest in power and high performance gaming machines through its highly successful Republic of Gamers (ROG) brand. This trend continues with the choice of champions and king of all gaming machines, the monstrous ROG G751. A true revolution in gaming, the ROG G751 comes equipped with an Intel Core i7 processor to deliver outstanding performance and features the latest enthusiast-grade NVIDIA GeForce GTX980M graphics card for sharp, vivid images. Its remarkable performance is further enhanced thanks to ASUS’ exclusive TurboMaster technology, allowing you to overclock the GPU for unprecedented gaming performance. ROG AudioWizard and onboard headphone amplifier deliver an enhanced audio experience.

The ROG G751 demonstrates exceptional thermal efficiency with minimal noise due to an upgraded intelligent cooling system. Intelligent dual fans expel hot air via rear vents, keeping CPU and GPU temperatures low for guaranteed stability even when overclocking.

Especially designed for gamers, the ROG G751 has dedicated keys for instant access to Steam and one-click gameplay recording, letting you share memorable gaming moments with friends around the world. The seamless one-piece chiclet keyboard is ergonomically-angled for user comfort, making it ideal for marathon gaming sessions. Keys have an adjustable backlight that glows red in the dark and have specially-marked WASD cursor keys. To complement the comfortable keyboard, the ROG G751 has a matte, anti-glare IPS display with wide 178-degree viewing angles for minimal color shift even when viewed from extreme angles.

Tablets to Suit Your Every Need

From functional to fashionable and with a host of standout features, ASUS offers a remarkable range of tablets to suit your every need. The all in one Fonepad 7 FE171 is both a handy tablet, dual sim smartphone and 8 megapixel camera that fits in the palm of your hand. An ultra slim 7.9 mm, the feather light ASUS Fonepad 7 FE171 weighs only 280 grams. Its unique bezel design fits perfectly in one hand while the portable Android tablet offers full 3G phone functionality. Boasting a powerful Intel processor, the Fonepad 7 FE171 can easily handle multiple tasks and delivers up to 11.5 hours of web surfing and video playback.

The chic and stylish MeMO Pad 7 ME572 stands out from the crowd with its fashion-inspired clutch bag design. Powerful and beautiful, functional yet fashionable, the MeMO Pad 7 ME572 packs a host of impressive specs in its elegant form including a crystal clear display, Zen UI next generation user-friendly interface, 5 pixel rear camera with auto focus and video recording. The Android tablet also comes with 2G memory and an Intel Atom quad-core that delivers 11 hours of battery life.

Adopting the pioneering ASUS Zen concept and following on the heels of the company’s successful tablets in the market is the highly anticipated ZenPad. Uniquely beautiful in design, the ZenPad tablet is set to feature a stunning IPS screen, giving users crisp clear photos and videos, Zen UI next generation user-friendly interface for an immersive entertainment experience, all in a luxurious slim and light form factor. Its changeable back cover adds a sense of flair by letting users change it to suit their mood. Equipped with the newly released Intel Atom x3 processor (SoFIA) and packed with smart functionality, the ZenPad is sure to be a standout in both design and performance, bringing users a remarkable new tablet experience.

The Transformer Book Chi is available now at CompuMe and Computer Shop stores. The Fonepad 7 FE171, MeMO Pad 7 ME572 are also available in stores across Egypt, while the ZenBook UX305, ROG G751, and ZenPad will soon be launched. For more information please visit, www.asus.com or www.facebook.com/asus.eg



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Posted by VMD - [Virtual Marketing Department]


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