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Sony Solidifies Position as Leading Camera Brand with Launch of Revolutionary Digital Imaging Products
Published Aug 10, 2015
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Sony, a worldwide leader in digital imaging and the world’s number one image sensor manufacturer for digital cameras and video recorders, announced a new line-up of digital imaging products - α7R II, RX100 IV and RX10 II - that are customised to suit the unique needs of photographers of all levels.
The new flagship full-frame mirrorless camera, the α7R II, delivers an innovative imaging experience with the world’s first back-illuminated 35mm full-frame sensor Exmor R™ CMOS sensor1, which realises high-resolution (approximately 42.4 effective megapixels), high-sensitivity (expandable up to ISO 102400) and high-speed AF response up to 40 per cent faster than the original α7R, thanks to 399 focal plane phase detection AF points.
In addition to the α7R II, Sony has also announced two of the most advanced, versatile Cyber-shot™ cameras, the compact RX100 IV and high-zoom RX10 II cameras. The two new models feature the world’s first 1.0 type stacked Exmor RS™ CMOS sensor with advanced signal processing and an attached DRAM memory chip.
Satoru Arai, Head, Sony Middle East Marketing Company commented: “Over the last two years, we have seen a shift in consumer preference in relation to digital imaging products. Globally, the camera market is declining however the mirrorless camera segment is growing and is expected to be 20% of the overall camera market by the end of 2015. Consumer demand for cameras that are lightweight and have fast Autofocus capabilities is increasing. Similar trend is observed in the Middle East where the mirrorless camera segment has increased by 110% in sales in the last two years. Sony is the leading brand in mirrorless segment with Sony’s market share ranging from 43% in UAE, 48% in Saudi Arabia and 87% in India.”
“In order to adapt to these trends, Sony continues to deliver game-changing imaging products that are shaping the way imaging enthusiasts, hobbyists and professionals can see and capture the world. Utilising Sony's decades of expertise in digital imaging, as well as the highest spec technology, we have made it possible for everyday customers to enjoy a professional imaging experience.”
The launch of the new cameras follows a successful year for the number one image sensor manufacturer for digital cameras and video recorders – Sony finished FY2014 with over 50% market share continuing to be the clear No.1 manufacturer. In addition, Sony cameras incorporate ‘the world’s most selected’ image sensor.
While the new Sony Cyber-shotTM RX100 IV and RX10 II cameras are available in all GCC countries, A7R II will be available in select countries from 5 August onwards.
A variety of exclusive stories and exciting new content shot with the new RX and α7R II cameras and other high-end Sony imaging products can be found at www.sony.com/alpha, Sony’s new community site built to educate, inspire and showcase all fans and customers of Sony imaging products.
Posted by
VMD - [Virtual Marketing Department]
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