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R&M Partners for Growth in Libya
Published May 1, 2009
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Reichle & De-Massari (R&M), the European structured cabling specialist, continues its growth in Libya thanks to its strong channel partner and commitment to pre and post implementation support.
“Finding the right partners with the necessary experience in R&M products is always an imperative, but the North Africa region, covering Egypt and Libya has been strengthened tremendously by the on the ground expertise our partners Modern World Communications (MWC) gives us in Libya,” said Alfred Tharwat, business development manager for R&M Africa.
“Libya was thought to be an untested market for R&M but due to the reception to our products and MWC’s quality installations, we’ve been able to achieve a strong market position in Libya in a short amount of time.” added Mr. Tharwat.
The partnership has also enabled R&M to demonstrate first hand some of its strong points such as its solution design, zero defect components, and ease of installation. Since partnering, R&M has achieved several customer wins in the Libyan market. The company has been part of 5 major network installations now in the span of less than 2 years in industries such as banking, petroleum, tourism, residential, transportation, and the government sector.
R&M has also been involved in several high profile signature projects in the country such as the Department of Passport Authority, Tripoli airport, multinational headquarters, new residential complexes, and hotels.
R&M also prides itself on the pre and post implementation support it gives its valued customers. Ensuring that each customer has the optimum solution design tailored to meets its business needs is an integral part of the R&M customer experience. Other important aspects that distinguish R&M from its competitors are the European workmanship, quality assurance and testing given by certified installers. All installers are certified by R&M and all products backed by a 20 year guarantee.
Continued Success
Indeed, reception to R&M products has been so good in the Libyan market that most companies that have completed installations now only request R&M products for future projects.
“We’ve had good success with the active layer across several industries. Overall, customers in Libya appreciate R&M’s quality of workmanship and unique products. And once installed and they see first-hand the lack of defects and time and money saved for installation and repairs, they become repeat customers,” explained Zein Aldeen, a MWC system engineer. “We’ve had a number of cases where clients immediately request only R&M networking products be used for their upcoming installations. So we’re looking forward to more cooperation with R&M in Libya.”
MWC offers a range of the latest R&M cabling solutions including fiber optic solutions, 10 GB solutions, industrial cabling, and residential accessories for smart homes. R&M structured cabling solutions cater to the growing demand by organizations and enterprises to high speed uninterrupted access to information across their networks in a secure environment.
Facts & Figures
Reichle & De-Massari AG (R&M) develops and produces cabling solutions for communication networks. R&M has earned a reputation as a quality leader with its excellent copper and fiber optical products. The company has its own marketing organizations in 30 countries. It generates 78 percent of its sales abroad. Sales in 2008 totaled EUR 164 million; EBIT was 7 percent. The company invests more than EUR 6 million in research and development every year. R&M currently has more than 670 employees. The company is wholly owned by the Reichle family and is now being run by the second generation as an independent family-owned company. For more information please visit: www.rdm.com
Modern World Communications (MWC)
Founded in 1996, Modern World Communications Co. (MWC) is a Libyan company providing the latest technology in the communications industry. It specializes in the engineering, supply, installation, maintenance and training of modern communications applications requirements. Run by a group of dynamic and highly motivated experts in the communications field, its goal is to play a main role in the enhancement of communication, facilities requirements and advancement of technology in Libya.
As an authorized R&M partner, MWC is highly appreciated by its clients, who need competent partners, qualified engineering work, and high quality workmanship for the current requirements for maintenance and new projects. MWC has been an authorized R&M partner since 2007. For more information please visit: www.mwc.ly
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R&M Egypt
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