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Digital Media Forum Begins in Cairo
Published Nov 16, 2015
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The two-day Digital Media Forum began, hosted in Cairo for the second consecutive year, with the participation of more than 500 regional and international experts and those interested in digital technology development and its impact on the media in Egypt and the Arab region.
Najla Semaan Mazboudi, Managing Director of SpotOn Media Services and Events and the Founder of the forum, stated, “Digital Media Forum this year features a new concept under the name, Workshopathon, through which experts in all specializations can present their vision in three key points about the most important areas impacted by digital media. Additionally, we are recognizing the achievements of few media individuals who did an impact to the media scene in Egypt.”
This year’s forum is of great importance due to the major developments witnessed by businesses and electronic marketing. In addition, studies confirm successive development will lead to accelerated growth over the next two years that will exceed the growth seen over the past decade, adding to the forum’s importance, which tracks these developments and their impact on society.
Najla Semaan Mazboudi added, “The selection of Cairo for the second time to host the forum with international and local participation stems from Egypt’s key role in the digital market and its leadership in making a difference in this area, which is evident through innovative digital campaigns. This confirms the promising future of digital technology in Egypt and its growing impact on the media, advertising and branding.”
“At DMS, our long-standing commitment to the Egyptian market remains firm, with an excellent local team on the ground, dedicated to embracing and extending world-class knowledge. We are very pleased to be playing a role in elevating the local digital media
scene and infusing higher standards for innovation and effectiveness. DMF Cairo 2015, marks our 2nd year of participation at this event as key sponsors. We are confident that DMF Cairo will succeed to once again deliver insightful global perspectives to Egyptian advertisers and brands, while celebrating some great local success stories”. Michel Malkoun, Chief Operating Officer - DMS
The Digital Media Forum is a key event in the region, focusing on technological and media developments. It provides a combination of knowledge and communication, helping both agencies and clients to connect. It enjoys wide participation from all public and private entities as well as decision makers at major media and advertising agencies.
Posted by
VMD - [Virtual Marketing Department]
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