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Prominent Visitor at Reichle & De-Massari AG in Wetzikon
Published May 8, 2009
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The Singapore Minister of Finance Shanmugaratnam Tharman visited Reichle & De-Massari AG (R&M) on his official trip to Switzerland. The Wetzikon-based cabling spe-cialist conducts business worldwide and operates a supply chain hub in Singapore. After meeting with Swiss Federal Council President Hans-Rudolf Merz, the prominent guest was accompanied on his visit to R&M by Singapore’s ambassador to Switzer-land, Michael Hwang, and other delegates from the Singapore Ministry of Finance and the Economic Development Board (EDB).
Swiss cabling specialist R&M had the honor of welcoming Shanmugaratnam Tharman to its facility in Wetzikon on Thursday afternoon. The finance minister was accompanied by Singa-pore’s ambassador to Switzerland and other delegates from the Ministry of Finance in Singa-pore. The delegation toured the production facilities for cabling components and fiber optic systems. Products from R&M are used in top-quality communication networks. The meeting with the minister came about because R&M established economic ties with Singapore in the summer of 2008 by opening a supply chain hub there.
Following the production tour, company owners Martin and Peter Reichle and Chairman of the R&M Board of Directors Hans Hess explained the R&M growth strategy involving inten-sive internationalization. The delegation from Singapore reported on its economic develop-ment efforts aimed at actively supporting international companies in the current difficult cli-mate.
The R&M management decided on Singapore as a business location in 2007. Its main moti-vations were the central geographic location of Singapore and its excellent logistical connec-tions to the international transportation network as well as its clearly laid out legal system and the pro-Western attitudes of the Singaporeans. This opening marks yet another step for R&M in its push for global growth. The on-site presence allows R&M to be closer and more respon-sive to customers and makes for more efficient deliveries.
R&M has a global quality assurance program for maintaining its high quality standards. Core and high-tech products continue to be manufactured in Switzerland. Products and solutions specifically for the Asian market are developed and manufactured in Singapore.
Facts & Figures
Reichle & De-Massari AG (R&M) develops and produces cabling solutions for communication networks. R&M has earned a reputation as a quality leader with its excellent copper and fiber optical products. The company has its own marketing organizations in 30 countries. It generates 78 percent of its sales abroad. Sales in 2008 totaled CHF 247 million; EBIT was 7 percent. The company invests more than CHF 10 million in research and develop-ment every year. R&M is one of the 500 largest companies in Switzerland and currently has more than 670 em-ployees. The company is wholly owned by the Reichle family and is now being run by the second generation as an independent family-owned company.
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R&M Egypt
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