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InnJoo Making Strides in the Egyptian Market
Published Jul 3, 2016
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InnJoo, (www.innjoo.com) a leading global consumer electronics brand announced it is making strides in the Egyptian market due to the launch of its Egyptian office. Already one of the fastest growing device makers in the Middle East and Africa, InnJoo’s fully operational Egypt office was recently opened to support the extensive demand for InnJoo’s line-up of premium quality smartphones, accessories and tablets. As a result, the company has significantly increased its sales volume and market share in the country as well as expanded its distributor network.
Ahmed Kandil, InnJoo Country Manager, Egypt noted, "The Egyptian market is one of the most pivotal in the Middle East and Africa and certainly very important for InnJoo. We are extremely pleased with the tremendous reception of our product range here in Egypt, translating into increased market share. A key ingredient to this success is InnJoo’s expert R&D team who are able to create products well suited to Egyptian consumers’ needs and budgets.”
In Egypt, InnJoo offers the full range of its extensive product line including smartphones, accessories and tablets. Each is equipped with outstanding features at affordable prices while boasting premium craftsmanship, optimized software and a seamless user experience. Among the latest devices showcased in the Egyptian market were its 2016 flagship InnJoo 2 offering a stylish seamless border design, innovative fingerprint sensor unlock, 3200 mAh battery, 5 inch HD display and breakthrough 13 MP rear and 13 MP front camera.
Going forward, InnJoo’s Egypt team has been working extensively to continue to expand its distribution channels as well as provide Egyptian consumers an enhanced customer experience by establishing a compete after-sales network to serve its customers better locally.
"InnJoo’s plans for the Egyptian market are considerable but focus on providing top quality products at competitive price points and ensuring efficient after-sales service which strongly meets Egyptian consumer’s needs on maintaing their devices. These factors will be key to our continued success,” concluded Kandil.
The company’s entire product range is sold online through the region’s largest e-commerce site, souq.com
Posted by
VMD - [Virtual Marketing Department]
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