|
|
|
|
|
LINKdotNET Signs On With Effective Measure To Provide A Transparent System For Advertisers And Publishers That Will Fuel Online Advertising Spending And Growth.
Published Nov 1, 2009
|
In a productive move, Online publishing giant LINKonLINE has further strengthened Effective Measure’s position as the de-facto audience measurement currency for the MENA region, electing to back the standard exclusively as a usual attempt from LINKonLINE to better serve its clients and fulfil their demands. LINKonLINE as a subsidiary of LINKdotNET, owns, manages and develops a wide range of portals that serves different customer needs in different sectors.
LINKonLINE operates some of the leading websites within the MENA region including MSN Arabia, Yallakora.com, Masrawy.com, Mazika.com and Yallabina.com.
General Manager of MSN Arabia, Mohamed El Sayad, commented saying, "LINKonLINE has been the leader in providing online services and online content in Egypt, Middle East and North Africa. Not only does LINKonLINE master the online content world, it also paves the way for revolutionary interactive new features allowing its users to personalize the services.”
Effective Measure has over 45 leading local and international websites and over 93,000 members in its demographic sample. This provides the region with the world’s deepest and most accurate demographic data across the 1.7 billion plus page impressions it measures every month.
Speaking about the announcement, Brendon Ogilvy, MENA Regional Director at Effective Measure, said, “We are excited to be able to announce the support of LINKonLINE and Effective Measure to help entire markets, as well as customers and companies, to succeed and reach their goals”
“This announcement sends a clear message to the rest of the market that it is time to come together and ensure the region’s online industry benefits from this world leading technology”, added Ogilvy.
“We look forward to being able to announce further signings in the coming days and weeks, as support for Effective Measure is far reaching throughout the industry.”
Finally, this type of cooperation between LINKonLINE and Effective Measures will of no doubt result into a great shift and enhancement in the online market due to the variation of services offered in today’s era. This will definitely help customers and companies to reach the level of transparency the world has been seeking and expecting from the online industry.
For further information please visit our website at www.link.net
Posted by
VMD - [Virtual Marketing Department]
|
|
|
