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Knowledge Center

Surprise Yourself Every Time You Recharge Your Pay As You Go® Line With du’s new Rewards Programme

Published Jun 13, 2012

Who would’ve thought that recharging your mobile line can add so much excitement to your day? Welcome to Surprises – a new rewards programme that offers you fabulous prizes every time you recharge your Pay as you Go® line.

Every recharge gives you two options: a ‘Play’ option for a chance to win an instant prize, or ‘Save’ to collect points for an even bigger prize later. The exciting collection of prizes include international minutes, shopping vouchers, cinema tickets, holidays, LCD TVs, smartphones, discounts on your favorites brands, and many more.

“Surprises rewards you with unexpected incentives which makes every recharge fun and exciting. So today, our Pay as you Go® customers can enjoy an extensive array of benefits, on top of those already offered by our WoW recharges without having to do anything extra. The flexibility and the choice that the Surprises programme offers makes it unlike any other in the UAE.” said Farid Faraidooni, Chief Commercial Officer, du. “We pride ourselves on putting customer satisfaction at the core of our business ethos, and hope to continue to surpass their expectations with every surprising new offering.”

He added “We have partnered with Samsung and Rivoli Group amongst many other leading brands to allow them to showcase their latest products, services and best deals to our customers.”

Bringing even more value to the company’s extensive bouquet of business offerings, Surprises undoubtedly reinforces du’s position as the leading telecommunications company in the UAE.

To join Surprises for free, dial *123# or SMS “Surprises” to 1232. Further details are available on

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Posted by VMD - [Virtual Marketing Department]

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