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2009-04-22
Global Ad Spend to Fall 6.9% in 2009
Advertising spending worldwide will fall 6.9% this year to $453bn, according to ZenithOptimedia, an arm of French advertising group Publicis. In lowering a previous forecast, the media agency forecasts that the rate of decline will slow towards the end of the year and rebound in 2010. In December, ZenithOptimedia had predicted that the market would be flat in 2009. Spending on Internet advertising is predicted to rise 8.6% this year, the only medium that is projected to see higher expenditure on ads.
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Posted by VMD - [Virtual Marketing Department]
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2009-04-22
Symantec Expands Portfolio With New Protection Suites and Web Security
Symantec Corp. announced it has expanded its security portfolio by offering new Protection Suites for small business and enterprise customers and adding Web security technology through the acquisition of Mi5 Networks.
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Posted by VMD - [Virtual Marketing Department]
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2009-04-22
Mubasher Launches E-Store to Support Online Purchase of Mubasher’s Leading E-Financial Solutions
The Mubasher suite of e-financial solutions owned by National Technology Group (NTG www.ntg.com.sa ) will now be available for online purchase through the introduction of the Mubasher E-Store (http://estore.mubasher.net/) covering initially 10 markets in 8 countries. Mubasher is the leading provider of real-time price dissemination, analytical tools, news and other services for the financial markets in the Middle East.
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Posted by VMD - [Virtual Marketing Department]
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2009-04-19
Egypt lifts GPS ban
Dr. Amr Badawy, executive director of Egypt's telecom regulator said the authority decided to lift a five year old ban on mobile phones equipped with GPS features. Badawy added that the decision will also allow the import of cars equipped with GPS and navigation programs.
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Posted by VMD - [Virtual Marketing Department]
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2009-04-15
FaceTime Strengthens Middle East Ties with New Partner ISnSC
Dubai, UAE – FaceTime Communications announced that Middle East security specialist, ISnSC ("Essence") has joined its partner programme. The relationship will strengthen FaceTime’s position in the region and provide access to ISnSC’s strong corporate customer base where a need to protect against the threats from Web 2.0 applications has already been established.
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Posted by VMD - [Virtual Marketing Department]
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